Privacy Policy - Google Ads ROI Calculator - Tools

Last Updated: February 1, 2026

Introduction

EZ Agency Pty Ltd (“we,” “our,” or “us”), an Australian company based in Queensland, is committed to protecting your privacy. This Privacy Policy governs the collection, use, and disclosure of information through our web-based tool: Google Ads ROI Calculator (the “Tool”).

This Tool is designed to help advertisers and marketers calculate campaign performance metrics. This policy ensures transparency regarding our data processing and compliance with the Privacy Act 1988 (Cth).

Information We Collect

We are commited to transparency and data minimization. We collect and use information only for the purposees decribed below. Reference: https://www.legislation.gov.au/C2004A03712/asmade/text

User-Inputted Calculation Data

To provide accurate ROI calculations, you may input data such as:

Campaign Metrics: Ad spend, cost-per-click (CPC), conversion rates, and total revenue.
Purpose: This data is processed in real-time to generate your ROI reports. We do not link this financial data to your personal identity unless you choose to save the report to an account.
Linkage to Identity: For users who are not logged into an account, this financial data is processed transiently and is not linked to your personal identity. If you choose to create an account or save a report, this data will then be associated with your account to provide you with persistent access to your historical calculations. Reference: https://www.legislation.gov.au/C2004A03712/asmade/text

Tracking & Analytics (Third-Party Tools)

We use industry-standard tools to improve the Tool’s performance and user experience:

Google Analytics 4 (GA4): We collect de-identified information about how users interact with the Tool (e.g., page views, session duration, and feature usage). This helps us understand which features are most valuable and identify areas for improvement. GA4 uses cookies and similar technologies to collect this information. Google’s ability to use and share information collected by GA4 is restricted by the Google’s relevant rules and policies.
Hotjar: We use Hotjar to understand user needs and optimize the interface through heatmaps and session recordings. This data is stored in pseudonymized user profiles.

Technical & Authentication Data

Contact Info: If you subscribe to our newsletter or request a detailed copy of your calculation, we collect your email address.
Cookies: Small files stored on your device to remember your preferences and facilitate the analytics mentioned above. You can control the use of cookies at the individual browser level.

How We Process and Use Your Data

We utilize your data for the following strictly defined purposes:

Calculation Delivery: To process the mathematical formulas required for your ROI analysis.
UX Optimization: As described in section 2(B), we engage trusted third-pary service providers like GA4 and Hotjar insights to fix bugs and improve the Tool’s layout. These providers act as our processors and are contractually obligated to protect your information.
Secure Transmission: All data entered into the Tool is transmitted via encrypted (HTTPS) channels to ensure privacy.
No AI Training: We do not use your proprietary marketing metrics or campaign data to train public AI models. Your data remains your own.

Data Retention

Transient Data: For anonymous users, calculation data is processed in real-time and not permanently stored on our servers once the session ends.
Saved Reports: If you create an account or request a report via email, we retain that data until you request its deletion.
Analytics Data: Retention periods for GA4 and Hotjar are set in accordance with their respective standard privacy controls.

Information Sharing and Disclosure

EZ Agency Pty Ltd does not sell, trade, or rent your data to third parties. Information is only shared with:

Service Providers: Infrastructure and analytics partners (Google, Hotjar) who assist in operating the Tool.
Legal Obligations: Only if required by law in the jurisdiction of Queensland, Australia.

Security

We implement TLS/SSL encryption to protect all data in transit. While we strive to use commercially acceptable means to protect your information, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.